Bringing together the global play movement, the Real Play Coalition, led a five-year campaign to address the decline in time, space and opportunities for play that children are experiencing. In 2022, 100vision became a core part of the team, leading on the communications strategy connecting playmakers around the world and working with partners, The LEGO Foundation, Arup, IKEA, National Geographic and UNICEF, to raise the profile of the coalition.
In 2022, 100 Vision the Real Play Coalition focused their efforts connecting and providing resources for playmakers shaping playful towns and cities. This culminated in the Real Play City Challenge, an award that celebrated 26 incredible finalists with projects using the power of play to help local communities unite, heal and tackle climate change.
100Vision led on the development and delivery of a communications strategy, which included creating and managing a communications network between the founding partners to make the most of activities and opportunities This included events, video and written content, and publication launches throughout the year, including reports on Nature-Based Play and the use of play to increase the resilience of cities.
Together we defined and developed content for pivotal campaign moments, such as the launch of the Real Play City Challenge at the World Urban Forum, the appointment and engagement of a high-profile jury and an online award ceremony to announce and celebrate the winners. We also created regular content to grow the digital following and engagement significantly, showcasing the action being taken by this global movement, to shape a more playful world.
67% growth of social media following
100+ pieces of content created
300,000+ impressions and 15,400+ engagements
53% more Real Play City Challenge applicants than the initial target
92 Real Play City Challenge applications, across 6 continents
Newsletter signups, more than double the initial target
“The insight, ambition and energy of the 100 Vision team meant we were able to exceed our targets and create a significant extra push of momentum within the play movement in the final year of the coalition. They became an integral part of the multi-partner team, providing oversight and coordination on communications on behalf of the coalition members and really engaging in what we were trying to achieve. Working together to maximise and celebrate the impact of the Real Play Coalition has shown the potential that the play movement has to improve the lives of children and I’m excited to build on this work with projects around the world.”