For 150 years, Family Action has been working to relieve the everyday struggles, big and small, faced by every family. 100Vision helped the vital UK charity build and deliver a campaign to mark its 150th anniversary in 2019, that drew on its heritage to connect with and support families today.
The year-long Family Monsters Project started a conversation about the pressures on every family, that hide in the dark and grow when we don’t talk about them, and how we can face them together.
100Vision helped Family Action define and deliver against their aims and ambitions for its anniversary year, forming a creative partnership with And Rising to develop the Family Monsters Project concept.
Together we designed and built a year-long programme of events, content and other communications activity to engage with the range of audiences the charity wanted to reach.
The campaign launched with the unveiling of a short film that went on to tell the story to millions of families online, though broadcast media and in cinemas. 100Vision supported the development and planning of and delivery of media relations for campaign moments that included new research, an award-winning RHS Chelsea Flower show garden, visits by The Duchess of Cambridge, a Christmas Carol Concert and a number of Family Monsters Picnics.
We also helped Family Action establish and grow relationships with new corporate and fundraising partners, to support future campaigning.
Increase in people hearing families discussed in media
700+ pieces of media coverage with a combined reach of 155m valued at £4.9 million
2.8m viewed campaign film in cinemas
16m+ viewed online ads
Increase in ad-hoc donations
Increased followers and engagement across Facebook, Twitter, Instagram and LinkedIn
1,000+ newsletter signups
“We worked alongside 100Vision right from the very start – strategising, planning and delivering on an ambitious project. Ben and his team’s energy, insight and creativity, alongside a good dose of rolling up sleeves and getting stuck in, made them great to work with and they helped us achieve so much more than we thought we could. The year-long campaign was not only a great success in its own right, but it also set us up with solid foundations to work from going forward.”